User-generated content (UGC) is a great way to connect with your audience and boost engagement on your website. However, it can also lead to problems if you don’t moderate it properly.
Brands need to be able to control UGC to keep their users safe and protect themselves from competitors. In order to do this, they need effective moderation tools that can catch and block problematic content in real-time.
User-generated content is a great way to build trust with your audience
User-generated content, or UGC, is online content — like images, videos, reviews and testimonials — that comes from customers, brand advocates, influencers or employees. These content shares can be a great way to build trust with your audience and strengthen your marketing strategy.
According to research, UGC is a far more effective way to sell products and services than other forms of marketing, including emails and ads. Consumers often seek social proof before making a purchase, and UGC offers that.
Moreover, customer-generated content helps brands understand their target audience better and tailor their strategies to them. This can result in increased sales and brand loyalty.
The most popular types of user-generated content are photos, video and blog posts. These can help marketers reach a wide variety of audiences and boost their SEO.
It’s a great way to engage with customers
UGC content moderation is a great way to enhance the customer experience on your website. It can help you build trust with your audience, promote brand advocacy, and improve search engine rankings.
Potential buyers are often seeking opinions and referrals from other users when they’re making purchase decisions, so allowing them to see well-moderated user submissions is a great idea. In fact, this type of content is trusted 12 times more than advertisements spread by brands!
It can also be a good way to showcase the creative ways your customers are using your products. This helps your audience feel more engaged with your brand and provides you with valuable content to share.
However, it’s important to note that user-generated content can be a source of negative publicity for your company if you don’t properly monitor it. It’s therefore important to have a team of trained professionals and artificial intelligence (AI) moderating user submissions in real time.
It’s a great way to drive traffic to your website
User-generated content can increase your website’s SEO rankings, improve search visibility, and increase social engagement. It also helps to build trust and instil confidence in potential customers, which can lead to more sales.
As a result, it’s important to have UGC moderation in place. This will ensure that your brand and customers are protected and that all of the UGC you share is legitimate.
In addition, it can help to reduce the risk of trolling by upset customers on your social media account or other online channels. This type of trolling is a big problem on Facebook and other platforms, but it can be mitigated with user-generated content moderation.
The best way to do this is by using a combination of human moderators and artificial intelligence (AI). AI can catch potentially problematic content that may trick human moderators, but humans are still needed to catch any language or images that AI fails to identify. Having both human and AI moderation can help to prevent any negative consequences for your brand.
It’s a great way to engage with influencers
While user-generated content is a great way to build trust with your audience, it can also be a pain for your brand. Users are prone to posting inaccurate information or spreading negative messages, which is why it’s so important to have your content moderated before it goes live.
UGC moderation is a service that identifies and deletes inappropriate content before it can be seen by your audience. It protects your business from legal ramifications while helping you grow your brand.
The main goal of UGC moderation is to ensure that your online community isn’t exposed to content that could be considered illegal, spam, inappropriate, violent, or harassing. This can be done through a combination of automated and human moderation.